Blaeneinion
A shared identity and four connected websites for a conservation valley in Mid Wales: visiting, staying, learning and volunteering.
- Work
- Client project
- Status
- Live
- My role
- Brand identity, design, website build and print artwork
Four reasons to visit
A prospective guest needs different information from someone applying to volunteer. The course has its own questions again. I gave each of those journeys a dedicated site, with a fourth introducing the valley and its conservation work. Links between them let visitors follow their interest without starting over.
One identity across the family
The beaver mark, colours and typography carry across the four sites. The same identity extends into the welcome book, business cards, labels and other print artwork. A brand board records the rules, so the next piece can belong to the same place.
A route to a real conversation
The stays site explains the cottages and private arrangements. The course describes what people will learn and opens an email enquiry. The volunteer site sets out the work and the application. These are different decisions, so each page supplies the detail needed for its own next step.
The finished work
The valley, stays, course and volunteer sites are available on their own Blaeneinion subdomains. The deliverable is a connected web presence with an identity that also works in print. The sites give guests, students and volunteers their own routes into the same place.
